Here's A Niche That Is Helping Some Realtors Build Their Business

Gay buying power has led to the creation of a substantial niche real estate market, which has helped turn Puna into something of a boom town.

Witeck-Combs Communications and Packaged Facts, a division of MarketResearch.com, projected the total buying power of the U.S. gay, lesbian, bisexual and transgender adult population at $660 billion in 2007. That number, which represents a 19 percent increase over 2006, has surpassed the buying power of the Asian and Native American communities and is on par with the African-American and Hispanic markets, the survey said.

"In today's competitive marketplace, it is no longer prudent for a leading corporation to ignore the buying power of the gay market," said Wesley Combs, president of Witeck-Combs "Marketers that do risk leaving market share on the table for others to capture."

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